AHRS (Asep Hendro Racing Sport) is a leading brand in Indonesia's motorcycle industry, specializing in racing accessories and apparel. Founded in 1997 by H. Asep Hendro, a former national racer, AHRS started its journey by producing motorcycle jackets, which were initially sold door-to-door in Jakarta. With an initial capital of around IDR 3.5 million from his racing earnings, the business quickly grew as demand increased.

Over time, AHRS expanded its product line to include a wide range of motorcycle components and accessories, such as exhaust systems, racing suits, apparel, and other merchandise. Today, AHRS manufactures over 200 high-quality products at affordable prices. Its products are not only popular in Indonesia but have also reached international markets, including Malaysia, Thailand, the Philippines, and Singapore.

Besides manufacturing, AHRS is also actively involved in motorcycle racing. Leveraging racing as a communication medium, the brand has built a strong reputation in both national and international racing scenes. AHRS racing suits, for instance, are a top choice for many professional racers due to their comfort and safety features.

With a strong focus on quality and innovation, AHRS remains dedicated to serving motorcycle enthusiasts in Indonesia and beyond, while actively contributing to the growth of the country's motorsports industry.